Below is a rundown of some of the report’s key findings:
- 54% of agencies are expecting revenue to grow by 11-50% this year
- The average confidence barometer score for growth was 77 out of 100
- 26%的机构难以留住员工
- Those who have lost staff say the most common reason is talent opting to work client side
- 34%的人说他们最大的挑战是寻找人才
- Just 6% of agencies have lost staff because they decided to leave Greater Manchester
- 33% of outsourced work stays within Greater Manchester
- 45% of agencies have no idea what impact Brexit will have upon their business
We would love to hear your opinions on the findings to please do tweet us @McrDig 使用#MDAgencyInsights标签
圆桌会议上发生了什么?
3月19日, 我们邀请了高级官员参加一个活动, sponsored by Microsoft and Manchester Metropolitan University, in which we shared the findings of our report with them before facilitating roundtable discussions that covered the following topics
- 住房问题能预防吗?
- 各机构如何加强合作?
- How do we recruit talent to the region / our businesses?
- What techniques can we implement to better retain talent and improve workforce development?
- 未来的证明:我们能做什么, as a sector to ensure collective growth over the next decade and beyond?
全球最大的博彩平台数字接下来会做什么?
因为报告的结果, and the subsequent roundtable discussions 全球最大的博彩平台的Digital will support our region’s agencies by committing to...
- Work with agencies to create initiatives and events that will encourage greater collaboration, 并允许机构进行探索 where their specialisms can add value to each other’s services.
- Make improvements to the new website’s directory that will make it easy for members to find people to not only buy and sell to, 还包括合作或合作
- 看一下设置 meet-ups entirely focussed on enabling niche agencies to meet full-service agencies.
- Help to create a joint campaign on agency life that will promote what it's like to work for an agency and push the benefits to help agencies compete with client-side
- Help educate non-agency members on how to be a better agency client
与会者怎么说??
"I felt the event was important as we need to understand, 作为一个行业, what our concerns are and work together to address them. As with any industry, agencies are needing to evolve to keep current with clients and talent. Therefore the report findings are really interesting and ensure we are focusing in the right areas to benefit the North West’s agency offering." 詹姆斯•威尔金森 CTI 数字
“与其他机构的负责人见面总是很有用的, 听听他们对市场变化的看法, 并分享我们如何提高和超越的想法, 集体. 我认为是开放的, facilitated discussions like this really highlight the strength of the 全球最大的博彩平台的Digital community, 以及我们相互学习的意愿." 希拉里·斯蒂芬森，Sigma
"It was brilliant to see so many people from agencies big and small around the table with the common goal of discussing how agencies in the region can thrive. One of my key takeaways was the desire of agencies in the region to collaborate more and help each other out. I feel really positive that we seem to be operating mostly in a space where agencies are open to collaboration." 露西·摩尔，Refresh PR
"My biggest takeaway from the night is that it’s important that agencies work together to genuinely focus on solving the challenges that clients have, 而不是简单地出售他们的特定服务. 这意味着机构需要与客户密切合作, 和彼此相处, 提供能产生最大影响的解决方案, not the services – or channels – that are easiest to sell." 尼克·摩根，《时空
在我看来, the night demonstrated that agencies across Greater Manchester need to play to their strengths and 'niche' a lot more. This will give them the best chance of doing their best work and not coming second in pitches and tenders they were unlikely to realistically land. This would lead agencies to buddy up accepting that others may bring a specialism to the table where everybody wins." Rene Power, Vision B2B营销和培训
想知道更多吗??
首先, why if you want to get involved in helping the region’s digital ecosystem, why not apply to sit on the 全球最大的博彩平台的Digital 论坛
否则, if you have ideas or would like to be a part of future agency initiatives, 请与……联系 thom@gdcarno.com
