If you’re looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers.
Our jargon-free training course will show you how to create a successful search campaign and explore best practice techniques to help you get a competitive advantage.
The training course is personalised to suit your business so that you will go away with an effective strategy and Google Adwords implementation for your business.
** If you prefer to book online training, we can help with that too. 保持联系进行讨论.
这个培训课程适合谁?
数字营销人员、主管、经理
本培训课程包括:
关键字研究
• Practical tools available for keyword research
• Taking advantage of long-tail keywords
• Google keyword planner – getting volume & 成本估算
• Semrush – getting volume and 成本估算
• Semrush – getting keyword ideas from your competitors
• Setting appropriate objectives and goals for your Ad campaigns
• Importing your keyword lists from excel
转换跟踪
•设置转换跟踪
•电子商务转换跟踪
•关键词结构
•使用网站导航结构
• AdgroupAd group structure basics and organisation
•谷歌Adwords和分析
•广告和谷歌分析集成
谷歌广告文案
•剖析谷歌文本广告
•遵守谷歌文本广告
• Best practices for successful text ads
•现场演示:创建文本广告
质量分
• Understanding ad quality score and lower your costs
• Landing page quality and quality score
• Understanding ad rank and how it is calculated
•针对目标进行活动优化
设备定位
• How to best target people by location
• Ad scheduling to gain more visibility
•创建广告变体并进行测试
动态搜索广告
•什么是动态搜索广告?
•设置动态搜索广告
投标策略
•投标策略:目标ROAS
•竞价策略:目标CPA
•有效的广告管理流程
谷歌广告CPC计算器
•流程驱动的谷歌广告计划
• Google ads checklist for the marketers
主要广告报告
•位置报告
• Using the search term report to find negative keywords
正确使用扩展
•了解网站链接扩展
•呼叫扩展
•消息扩展
•位置扩展
增加点击量 & Sales: How to use the Fogg Behaviour Model
了解关键字匹配类型
•宽泛的匹配修饰符
•短语匹配，精确匹配
• Getting the cost down with a negative match
再处置
• How to create and add your remarketing tag
• Building your first remarketing audience
An introduction to Google Shopping Ads
本课程的先决条件
No previous experience with Google Adwords is needed. 请带上笔记本电脑, this will allow us to make the session practical and tailored to your own account.
奖状
| Sophie Carefull, Blue Badge Company
Prabhat’s Google AdWords course was really informative and helpful, his explanations were clear and he gave comprehensive answers to all of our questions, using real-life examples to demonstrate these were possible, 我觉得这很有用. The course was great value for money and Prabhat has been in touch since to see if I need any more help with my PPC campaigns, 再次及时回答我的问题. I’d definitely recommend working with him if you’re finding your feet with digital marketing
| Michelle Mossford, Ableworld UK Ltd
Myself and my colleague were very lucky to receive one-to-one, structured PPC training. I would recommend him to anyone wanting to know more regarding Online Marketing!
| Andrea Omar, Medi UK (Lifestyle) Ltd
在训练开始的时候, I had little knowledge or understanding of the PPC project that my company has embarked upon with Google Ads. With Prabhat’s clear explanation and overview (tailored to my knowledge level) he adeptly walked me through the tools and mechanics of a PPC ad campaign. Although there is so much more to get to grips within the coming weeks and months, Prabhat shared insights and knowledge to put me on the right road for this project, along with some great suggestions for continuous learning. I felt I could ask even the most basic of questions at any time.
Prabhat is a very approachable, patient and expert trainer.
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