Manchester brand and digital studio, 每日设计(DBD), has launched a striking new website for local Manchester brewery, 约瑟夫·霍尔特, making it easier for punters to browse the brand’s famous beers and find their new favourite local.
Working closely with the in-house marketing team at 约瑟夫·霍尔特, the DBD team used its branding and design expertise to give the website a modern facelift while remaining true to the brewery’s heritage and customer base.
In addition to creating a fresh visual aesthetic that would appeal to 约瑟夫·霍尔特’s loyal customers and reflect its rich history, DBD创建了一个新的, easy-to-navigate structure and interface, putting good user experience at the forefront of the project.
Showcasing 约瑟夫·霍尔特’s full, award-winning beer range and 具有直观的 ‘Find Your Local’ search function, the new website is designed to provide a seamless, informative and highly visual customer journey.
与充满活力的, professional photography, the new website homepage also welcomes visitors with a striking new brand video. Collaborating with local Manchester content producer, SoupCo.tv, DBD created a visually-engaging, community-led brand story, filmed at two of Manchester’s best-known 约瑟夫·霍尔特 酒吧: the Spread Eagle and the Horse & 骑师. Together, the new website and brand video embrace and embody 约瑟夫·霍尔特’s strapline 'Uniting communities through beer for generations’.
The website build project also placed a great emphasis on the user needs of the brewery itself, 具有直观的, behind-the-scenes platform to help the 约瑟夫·霍尔特 team easily keep track of their impressive portfolio of 125 酒吧.
Angela Roche, Creative Director of Design By Day said: "Being big fans of both beer and websites, the team were excited to be working with this iconic Manchester brewery. The new website is fresh and modern, and we took great care in remaining true to the brand’s heritage and customer base. There’s also some handy behind the scenes features to make managing cross-pub events a simple task."
With a rich 171-year history, the 约瑟夫·霍尔特 brewery has become a mainstay of the Manchester and North West pub scene. Over its impressive lifespan, the brewery has earned an enormous and highly-loyal customer base that provided the key central focus for this community-led website design and launch.
Ben Hardman, Digital Marketing Lead at 约瑟夫·霍尔特 said: “From the beginning of this project, we had a clear idea of creating a completely new, engaging and customer-centric website that combined our core pillars of beer, 酒吧, 文物与社区. DBD fully understood what we had in mind and completely hit the nail on the head with their brilliant design and management platform that allows us to get the most important information across to customers in the simplest of ways. Couple this with a full raft of fresh pub photography, exciting brand video and ability to buy beer online, and we couldn’t be happier with the final product.”
To see the newly-launched website, visit: www.joseph-holt.com and for more information about Design By Day, visit: www.designbyday.co.uk.
